Habbo and World Wrestling Ent. have teamed up to promote WWE's annual Royal Rumble in the Habbo virtual world. Though the actual Royal Rumble doesn't take place until Jan. 27, live on pay-per-view, the action on Habbo.com started earlier this week.
After being assigned a virtual avatar for one of 59 WWE Superstars, Habbo.com's 1.6 million online citizens will vote for which of the top 30 WWE Superstars they think will play various roles in the event. Users who correctly predict at least one of the roles will be entered into a sweepstakes, sponsored by Habbo, for a chance to win a trip for two to WrestleMania 24 in Orlando, Fla. on March 30.
"WWE is giving fans access to our brand in new and exciting ways -- utilizing virtual worlds, social networking sites, widgets, and much more," said Geof Rochester, EVP, Marketing. "This promotion with Habbo's large, active community is a perfect fit for our expanding digital footprint."
WWE engaged Millions of Us LLC, an agency specializing in virtual worlds and large online communities, to help manage the campaign.
"Habbo pioneered the booming youth virtual world space and is one of the most internationally successful communities of its kind," said Reuben Steiger, CEO, Millions of Us. "We're especially pleased to be inaugurating our presence in Habbo with our longstanding client WWE. That aside, the 'Habbo Royal Rumble' campaign is jam-packed with fun, innovative programming and the stakes are high -- the prize is among the most valuable we've ever offered in a promotion."
Check out the promotion, including the 59 WWE avatars, at habbo.com.
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