NYC-based WORKSHOP, a new agency/production model in partnership with COLLECTIVE the production company, just finished concepting, writing and producing web content introducing the innovative Nikon COOLPIX S80.
Press Release from Workshop
NYC-based WORKSHOP, a new agency/production model in partnership with COLLECTIVE the production company, just finished concepting, writing and producing web content introducing the innovative Nikon COOLPIX S80. WORKSHOP handled the entire project from concept to completion, including the concept, scripts, live action production and post of a 1:30 web video showcasing the camera's array of fun features.
"If Nikon hadn't chosen WORKSHOP for this project, they would have had to go to an agency that would have in turn had to recruit a production house, an edit team, music and sound design professionals, and a postproduction company," noted WORKSHOP Partner/CD Arthur Bijur. "This is absolutely the agency model of the future. With an in-house production capability, WORKSHOP is set to create concepts and go as soon as the creative is approved, so we can execute projects faster and more efficiently than those agencies that have to rely on outside help."
The project's centerpiece is a video, tailor made to appeal to a young, hip female demographic with disposable income and lifestyle that call for a compact, high-quality, easy-to-use, video-and-photo-capable camera. COLLECTIVE Director David McNamara directed WORKSHOP's concept, which featured a trio of young upscale women gallivanting about town, laughing, dancing, and flirting with the eligible bachelor they meet along the way. Shooting videos and snapping endless photos of one another, the movie positions the girls so that they show off the camera's sleek design, compact size, zoom, touch screen, HD capabilities, and ability to adeptly shoot both still and moving objects.
Nikon had been so pleased with previous work McNamara had done for them that they approached him for to help with a portion of the site. He, in turn, promoted his relationship with WORKSHOP and touted the agency's capabilities. "When Nikon learned about WORKSHOP's full-service capabilities through David, they knew we'd be a perfect fit," continued Bijur. "Everyone is very happy with the way this one turned out, and we're looking forward to taking on similar comprehensive projects in the future."
Credits:Client: Nikon
Agency: WORKSHOPCreatives: Arthur Bijur, David McNamara
Prod Co: WORKSHOP/COLLECTIVE ProductionDirector: David McNamaraDP: David McNamaraEP: Ivy DaneProducer: Ivy Dane,Adam Callner
Editorial Co: WORKSHOPEditor: Conor McBride
Graphics: WORKSHOP
About Arthur Bijur:Arthur Bijur has made brands famous and successful, from a 10-year Little Caesars campaign that earned "Best of the Decade" honors to Staples' induction into the AMA's Marketing Hall of Fame, based on results and body of work to name a few. Bijur has won every major industry creative and sales success awards many times over for a broad spectrum of clients. He has been featured twice as one of Adweek's All-Stars.
Prior to co-founding WORKSHOP, Bijur acted as a co-founder, writer and Executive Creative Director of Cliff Freeman and Partners, an agency which under his Creative Direction was named 4A's Agency of the Year three times. He was recently re-elected to advertising's prestigious One Club Board of Directors.
David McNamara:Multifaceted talent, director-thinker-photographer David McNamara, has collaborated on major campaigns from concept, to direction, to completion for brands such as Clairol, Seagrams, Bermuda Tourism, Michelin Tires and Mobil to name a few. From his beginnings as a DDB creative to his current multi-award winning directing career, David has created smart, stylish motivating communications. His multi-award winning spot and long-format direction includes clients like Wal-Mart, General Motors, Citibank, AT&T, Firestone, Rolex, and CBS.
Aside from his commercial career, McNamara has directed two short films: Limbo, which he also wrote, and The Collector. Limbo has won prestigious awards for Best Cinematography, Best Direction and Best Picture. An ability to get great dialogue performances from real-people, as well as actors, defines McNamara's film work. He likes to say he is a multi-hyphenate.
About WORKSHOP:Traditional advertising = waste, lack of attention to craft, and an inability to produce. WORKSHOP = a detail-obsessed, zealous, smart, experienced group of craftspeople - creatives, account thinkers, and producers who conceive, shoot, produce, develop, engineer, craft and polish smart, compelling work that makes brands stronger, products more valuable, and consumers happy. With world-class creative, production and editorial facilities, full digital capabilities and a working studio, WORKSHOP produces great work and delivers results...efficiently.
About COLLECTIVE:The open process is the method. Award-winning, sales building work is the goal. This is COLLECTIVE.
COLLECTIVE is a group of artists bound by a common philosophy: uniting the client's goals and the vision of creative teams through an open, collaborative atmosphere. An innovative production resource, COLLECTIVE seamlessly budgets, produces and delivers the best commercial art in all-encompassing, cohesive campaigns, from TV to print to long-form web projects. Through a series of global strategic alliances with top production service companies; quality, technically adept, experienced nationwide crews with more than a decade working with the company; and intimacy and enthusiasm with their clients, COLLECTIVE consistently produces the highest quality work.
Rick DeMott
Animation World Network
Creator of Rick's Flicks Picks
