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Wolpert & Silverman-Meyers Get Nick & Viacom Consumer Products VP Stripes

Nancy Wolpert and Lisa Silverman-Meyers have been named vp, Home Video/DVD, and vp Strategic Planning and Marketing Services, respectively, of Nickelodeon & Viacom Consumer Products.

"Nancy and Lisa are well-respected and talented executives and I am extremely proud to have them in the Nickelodeon & Viacom Consumer Products group," said Leigh Anne Brodsky, president, Nickelodeon & Viacom Consumer Products. "Their new roles acknowledge their expertise and contribution to the success of the network."

Wolpert moves up from senior director to vp, Home Video/DVD to manage the Nickelodeon Networks' Home Video/DVD businesses, which includes Nickelodeon, Nick Jr., Comedy Central and Spike TV properties. She will continue to manage the development of all titles, including consumer advertising, promotions, as well as packaging. She serves as the day-to-day contact with distribution partners and integrates Home Video/DVD marketing efforts into broader network initiatives. She will continue to report to Stephen Youngwood, svp, media products.

Wolpert was director, retail marketing, Nickelodeon Consumer Products, where she directed retail strategy development and helped to drive multi-billion dollar Nickelodeon licensed product sales at some of the nation's largest retailers. She developed relationships with retail partners across all classes of trade, as well as created and sold-in direct customized promotional programs to retailers. Prior to Nickelodeon, Wolpert held positions in marketing at Revlon, Clairol and The Walt Disney Co.

Silverman-Meyers will be responsible for worldwide planning for all properties in the Nickelodeon & Viacom Consumer Products portfolio, including those from Nickelodeon, Paramount Motion Pictures and Television, Comedy Central and Spike, among others. Additionally, she will head up the marketing services group, creating marketing and brand development assets and materials for the Nickelodeon & Viacom Consumer Products organization worldwide. She will report to Jim Davey, svp, global marketing and planning.

She was the director of ecommerce and business development for Nickelodeon Online, where she managed the shops for Nick.com and NickJr.com, as well as their paid downloadable games businesses. Silverman-Meyers held a similar position at Bolt.com, one of the top websites for teens. Previously, she held positions at PriceWaterhouseCoopers and Loving & Weintraub, a New York PR/marketing firm specializing in the fashion industry.

Nickelodeon & Viacom Consumer Products, with retail sales of $4.7 billion, is a division of Nickelodeon Enterprises, the ancillary business arm of the network. As the top-rated cable network for more than nine consecutive years, Nickelodeon has created many of the best-selling and most popular toys for kids.

Nickelodeon Enterprises is the ancillary business unit of Nickelodeon Networks, responsible for licensing its own brands and characters as well as the properties of Comedy Central, Spike TV and non-Viacom properties. Nickelodeon Enterprises is active in all ancillary markets, including merchandise licensing, home video, interactive software, electronic media, online, wireless, book and magazine publishing, music, live tour and stage shows, theme parks and themed hotel venues. Nickelodeon Enterprises manages the largest TV-based licensing business in the world with $4 billion in retail sales.

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