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W!ldbrain Adds Higgins to Cortex

San Francisco-based W!LDBRAIN has announced the appointment of erstwhile Cartoon Network exec Bob Higgins to serve as Head of Creative. Higgins, who served as SVP, Programming and Development for CN's kids businesses, will oversee the company's television and feature film development, production and acquisition activities and will report to Charles Rivkin, W!LDBRAIN President and CEO. Higgins is scheduled to begin working out of the Manhattan-based offices of Kidrobot, a subsidiary of W!LDBRAIN, on January 1, 2008.

A longtime champion of children's programming, Higgins joined Cartoon Network in June, 2003 and worked out of their Atlanta offices. He was responsible for managing Cartoon Network's development, production and programming departments that oversee new original animated series, shorts, Cartoon Network Features and specials created at the network's Burbank studio and various external production partners. He also supervised acquisition for Cartoon Network US, of both international and domestic off-net kids' programming, including anime series and theatrical feature films. In addition, Higgins managed the on-air schedules for both Cartoon Network and Boomerang and worked closely with the company's marketing, ad sales and licensing team in expanding Cartoon Network's success off-air. Among the many accomplishments during his tenure with the network, Higgins oversaw the development, production and launch of a number of hit series, including FOSTER'S HOME FOR IMAGINARY FRIENDS, MY GYM PARTNER'S A MONKEY and CAMP LAZLO and helped drive Cartoon Network's overall sellable day ratings to two consecutive year-on-year increases in key kid demos.

Prior to Cartoon Network, Higgins was the SVP and Exec Producer for Classic Media, Inc. in New York, where he oversaw all creative development and production of television, feature film and direct-to-video product based on characters and properties from Harvey Comics, Jay Ward, UPA and Golden Books entertainment libraries.

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