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Win Peniston Joins Gravity as VP of Digital Strategy & Development

Gravity, the recently re-launched and rebranded international creative, content and marketing company formerly known as Rhino, is announcing today the appointment of Win Peniston as Vice President of Digital Strategy and Development, effective immediately.

Win Peniston

Press Release from Gravity

New York, NY. Gravity, the recently re-launched and rebranded international creative, content and marketing company formerly known as Rhino, is announcing today the appointment of Win Peniston as Vice President of Digital Strategy and Development, effective immediately. In this newly created role, Peniston will be responsible for bolstering Gravity’s digital growth as well as the strategic depth of its management team.  He will oversee the pairing of creativity with technological innovation to help achieve engaging experiences for brands.  Gravity’s digital capabilities include high-end digital video content, websites, virtual worlds, social media programming, mobile applications, online marketing and a host of other interactive platforms

Peniston is part of a new executive management team at Gravity that also includes Bob Samuel, Chief Marketing Officer & Executive Producer, Commercials Group, and Shemi Levi, EVP, Chief Digital Officer.

Peniston, who previously served as Senior Vice President, Strategy & Development at Posner Advertising, where he led the brand planning, digital marketing and new business development teams, will work closely with Shemi Levi, EVP and Chief Digital Officer at Gravity. While at Posner, Peniston was responsible for attracting as well as managing integrated and digital marketing strategies for clients such as LG Electronics, Toll Brothers and Prudential Douglas Elliman.

Peniston has over 18 years of brand marketing and digital media experience with top agencies including Omnicom’s BBDO, DDB, Interpublic’s The Sloan Group and Beacon Branding, which he co-founded. He has provided long-lasting strategic solutions to a client list that includes Gillette, Delta Air Lines, McDonald's, Cablevision, Maxfli, HBO, Anheuser-Busch, Wachovia, LG and Prudential Douglas Elliman.

Peniston is an expert in interactive branding, online marketing, and social media programming for consumer marketers. Throughout his career, he has won numerous advertising industry distinctions, including Cannes Lions, British Design & Art Directors, Clios, ADDYs, and One Show and BBDO Star awards.  He is a frequent guest lecturer on branding and digital marketing at Fordham University’s Graduate School of Business, Baruch College, as well as a speaker at various national and international trade/industry conferences.

About GravityGravity is an international creative, content and brand communications company with proven expertise in three integrated business groups: Features, Commercials and Digital. With 250 talented professionals across offices in New York, Los Angeles and Tel Aviv, the company is a widely renowned generator of high-end visual effects, creative content, motion graphics, animation and digital strategy. Gravity’s powerful combination of innovation and design are consistently aligned to help brands drive meaningful, dynamic connections with consumers - whether they experience them via television, cinema, websites, social media or mobile applications. The company's clients include Coca-Cola, GM, DreamWorks, Warner Bros., Sony Pictures Entertainment, Mercedes Benz, Verizon, Paramount Pictures, Universal Pictures, Pantene, MGA Entertainment, Carlsberg, Kmart, and Braun.  Feature film projects include “The Other Guys,” “Salt,” “The Reader” and “Ghost Town.” Gravity’s television credits include HBO’s “Bored to Death,” “The Sopranos” and “Sex and The City.” For more information, please visit www.gravityworld.com.

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