Wild Brain Thinks Up Spots For Scandinavian Designs

Wild Brain, the San Francisco-based animation house, has wrapped on three 30-second spots for Interline/Scandinavian Designs. The fast-paced commercials pop the furniture companys many types of chairs and sofas onto the screen with an up-tempo sleek design. "The challenge was to design the spots to showcase their huge selection of furnishings in a visually compelling manner, yet remain true to the clean, sleek feel of the line," said spot director and designer Julia Tortolani. "We used a limbo background to focus the viewers attention on the furniture, which is seen from a variety of angles and in various configurations." The effects were created by transporting stills into After Effects and Electric Images. The commercials were produced for San Francisco-based ad agency Publicis/Dialog.

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