Wild Brain, Inc. has named Steve Ramirez vice president of marketing and business development and Andrew Steiner as vice president of sales. In his new position, Ramirez will provide the strategic direction for Wild Brain's marketing and new business efforts. His responsibilities include developing brand strategy, creative advertising, public relations, licensing and merchandising and corporate identity. Ramirez joins Wild Brain from Collaborative Media, publishers of the popular etown.com consumer electronics Website where he served as VP of marketing. Prior to that, he worked at New Line Cinema as VP of marketing. As VP of sales, Steiner will be responsible for worldwide sales and distribution for all Wild Brain animated properties, which includes content for television, film, and the Internet. Steiner joins Wild Brain from MSH Entertainment, a diversified multi-platform program provider for the television, software and Internet industries, with emphasis in children's and family animated programming, licensing and merchandising. At MSH, Steiner served as president of sales and marketing. "We are excited to welcome Steve and Andrew to our executive team. With their combined entertainment industry experience, strong relationships, creativity and leadership skills, Steve and Andrew will play an integral part in the overall success of the company and its continued growth as the premier independent animation studio in the U.S.," said Jeff Ulin, Wild Brains chief executive officer.