San Francisco-based WILD BRAIN, INC. has launched its first of a multi-spot animated campaign for Kentucky Fried Chicken (KFC) restaurants. The Young & Rubicam campaign, which combines 2D and 3D animation with live-action, introduces "The Colonel," KFC's new animated spokesperson, new KFC products and a new overall look for the fast food company. The first spot, "Popcorn Chicken," directed by Robin Steele, unveils KFC's new modern image, complete with a rapping, dancing spokescharacter, a redesigned version of the companys legendary founder, Colonel Sanders, now voiced by actor Randy Quaid.
