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Wild Brain Has Animated Focus

Independent animation studio Wild Brain, Inc., has completed three new animated TV spots for the new Ford Focus ZX3, ZX5 and ZTS vehicles. Part of the "Focus on Animation" campaign, all three 15-second spots are currently airing nationwide. Conceived by J. Walter Thompson Agency in Detroit, this three-spot animated campaign features direction by Wild Brain's Mike Smith, Nicholas Weigel, Denis Morella and Gordon Clark. The spots were created using a blend of 3D CG animation and 2D tradition cel animation from a broad array of proprietary and off the shelf digital tools including Alias|Wavefront's Maya, USAnimation and Nothing Real's Shake.