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Where’s Wally? Popping Up At Retailers Across The U.K.

Classic Media, a global media company with a portfolio of some of the world’s leading family entertainment brands, today announced that it has expanded the line of Where’s Wally? consumer products in the UK across many key categories in advance of the brand’s 25th Anniversary celebrations commencing Autumn 2012.

Press Release from Classic Media

LONDON, UK (October 12, 2011)—Classic Media, a global media company with a portfolio of some of the world’s leading family entertainment brands, today announced that it has expanded the line of Where’s Wally? consumer products in the UK across many key categories in advance of the brand’s 25th Anniversary celebrations commencing Autumn 2012.  The elusive world traveller and pop-culture icon has leapt off the pages of the books and with 4.6 million Apps sold on iPhone and iPad, you never know where he will pop up next!

New lines will be available from Gemma (stationery products and gift wrap) and Paper Projects (stickers) and a new apparel range will also be available from Smith & Brooks (children’s apparel for boys and girls including daywear, swimwear, nightwear, underwear and footwear), dress-up for kids of all ages from Smiffy’s (costumes for kids and adults) and Mask-arade (kids character masks).

For fans on the go, Little Star Creations will produce audio accessories including headphones, iPod skins, laptop skins, mp3 cases, and Nintendo DS cases.

In addition to these categories, Where’s Wally? will expand into several new areas, including homewares, with the first line available from Character World Limited (bedding and home accessories) and toiletries from SERT-MST PLC for 2012 (shaving kits, hair products, travel tissues, soaps and fragrance). Trans-Continental will introduce Wally to new outdoor adventures with the brand’s first line of camping equipment and tents.

Several partners will ignite some fun during the party season, with Talking Tables (Partywear), Senoble UK Limited (Where’s Wally? cakes) and Kinnerton (Advent calendar and Easter kits).

“The UK is a true success story and a great lead territory for Where’s Wally?,” said Nicole Blake EVP, Global Marketing & Consumer Products, Classic Media. “With a top-notch group of new and returning partners, we look forward to continuing to build on this momentum as we approach the 25th Anniversary celebration!”

The consumer products programme will be created using the new Where’s Wally? style guide and join successful ranges from Somerbond, 2011 Licensing Award Winner ‘Best Licensed Adults Apparel Range’ with their underwear and nightwear for Next and Woodmansterne, Licensing Award finalist ‘Best Licensed Paper Products or Stationery’ with their greetings cards, including special occasion cards, and age-specific birthday cards for children and adults, which have sold more than 1 million cards in the UK to date.

About Where’s Wally?Created by Martin Handford and first published in 1987, Where's Wally? is one of the most recognizable characters in the world and a pop-culture icon. A global publishing phenomenon with 50+ million books sold worldwide, the successful series is published in more than 38 countries and has been translated into more than 30 languages. JOIN THE SEARCH! as the ultimate world traveller embarks on A Fantastic Journey to celebrate his 25th Anniversary in 2012. Online, in-store, or at events–who knows where Wally will be spotted next? Keep your eyes open.  You won’t be the only one searching.  www.whereswaldo.com

About Classic MediaClassic Media, one of the world’s largest independent entertainment companies, is a leader in reinventing the classics of yesterday and creating the entertainment classics of tomorrow. The Company owns and manages a globally-recognized portfolio of well-known family and pop-culture entertainment brands, including Casper the Friendly Ghost®, Where’s Waldo?®, Lassie®, The Lone Ranger®, and new global brands Tinga Tinga Tales® and Life With Boys®. Big Idea Entertainment, a member of the Classic Media family, is the leading faith-based studio and producer of children’s programming, including the best-selling animated series, VeggieTales®. Classic Media programming is distributed in more than 170 territories worldwide and showcased in multiple formats, including TV, film, home video, consumer products, publishing, digital, and music.  Visit us at www.classicmedia.tv.

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Rick DeMott
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