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Where’s Waldo? In Hollywood App Arrives on iTunes

Interactive entertainment company Ludia, and Classic Media, a global media company with a portfolio of some of the world’s leading family entertainment brands, today announced its 'Where’s Waldo? in Hollywood' App is now available on the App Store for iPhone, iPod touch and iPad.

Press Release from Classic Media

MONTREAL, CANADA, NEW YORK, NY, and LONDON, UK (DECEMBER 15, 2010)— Interactive entertainment company Ludia, and Classic Media, a global media company with a portfolio of some of the world’s leading family entertainment brands, today announced its 'Where’s Waldo? in Hollywood' App is now available on the App Store for iPhone, iPod touch and iPad.

Where’s Waldo? in Hollywood brings the search for the world traveler to the glitz and glamour of Tinseltown, set against a backdrop of red carpet events and epic Hollywood film sets, such as “Robin Hood,” “The Wild West" and “The Three Musketeers.” In the star-studded scenes, search-and-find game play is enhanced with engaging animations, eye-popping color and detail, and new game play modes and features that provide fans with a new way to interact with the game.

“We are excited to bring Where’s Waldo? in Hollywood to fans worldwide," said Alex Thabet, Founder and CEO of Ludia Inc. “This latest title keeps all the favorite elements that made the first Where’s Waldo? a top selling app, but adds new thrills that take full advantage of the high-resolution display and innovative Multi Touch interface of iPhone, iPod touch and iPad."

The Where’s Waldo? in Hollywood App has several new gameplay modes and features, including:

•         Beat Odlaw “Versus” Mode: Play against Waldo’s arch-nemesis, Odlaw, in a timed hunt for hidden objects.•         Two-Player “Versus” Mode (iPad only):  Compete against friends and family from the same device.•         Story Mode: Explore the game in untimed “free play” while accompanied by Waldo and his friends, Wenda, Woof and Wizard Whitebeard.•         Star-Studded Challenges: Search for Waldo and explore ten paparazzi-filled red carpet events and epic Hollywood film sets, including: “Silent Movie,” “The Wild West,” “The Three Musketeers,” “Song and Dance,” “Robin Hood,” and more!•         Enhanced Player Experience: Broaden the search field with scrollable maps, Pinch-to-zoom and Multi Touch, which aid in a player's ability to spot small objects and look for clues that lead to cleverly camouflaged items.

“We are excited to partner with Ludia on the Where’s Waldo? in Hollywood App,” said Nicole Blake, Executive Vice President, Global Marketing & Consumer Products, Classic Media. “The new app delivers the search-and-find game play that helped make the first app an international favorite as well as exciting new features and content that allows users to interact with the game in a whole new way."

The Where’s Waldo? in Hollywood App is available for $2.99 (iPhone and iPod touch) or $4.99 (HD for iPad) from the App Store on iPad, iPhone and iPod touch, or at www.itunes.com/appstore/.

About Ludia Inc.Ludia creates and distributes cross-platform interactive entertainment with mass consumer appeal. Located in Montreal and founded by experienced industry players, Ludia's innovative and high-quality product portfolio consists of original and branded properties including The Amazing Race, American Idol, The Bachelor & The Bachelorette, Family Feud, Hell's Kitchen, Hollywood Squares, Press Your Luck, The Price Is Right, Pyramid, Where’s Waldo? and Who Wants To Be A Millionaire. www.ludia.com

About Classic MediaClassic Media, one of the world’s largest independent entertainment companies, is a leader in reinventing the classics of yesterday and creating the classics of tomorrow. The Company owns and manages a globally-recognized portfolio of well-known family and pop-culture entertainment brands, including Where’s Waldo?, Casper the Friendly Ghost, Lassie, The Lone Ranger, Postman Pat, and new global brands Tinga Tinga Tales and Guess with Jess. Big Idea, a member of the Classic Media family, is the leading faith-based studio and producer of children’s programming, including the best-selling animated series, VeggieTales. More than 3,600 hours of Classic Media programming is distributed in more than 170 territories worldwide and showcased in multiple formats, including TV, film, home video, consumer products, publishing, digital, and music.  Visit us at www.classicmedia.tv.

About Where’s Waldo?Created by Martin Handford and first published in 1987, Where's Waldo? is one of the most recognizable characters in the world and a pop-culture icon. A global publishing phenomenon with 50+ million books sold worldwide, the successful series is published in over 38 countries and has been translated into more than 25 languages. JOIN THE SEARCH! as the ultimate world traveler graduates beyond books and gets his digital passport. Online, in-store, or at events––who knows where Waldo will be spotted next?  Join the search at www.whereswaldo.com.

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Rick DeMott
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