Dan Weiss has been named evp of worldwide marketing for Universal's domestic and international television divisions. In his newly created post, Weiss will oversee all marketing functions for both the domestic and international TV markets, including worldwide pay-per-view and video-on-demand with campaigns for universal's sales of network and first-run series, off-network programming and motion pictures. Departments under worldwide marketing reporting to Weiss include affiliate relations and advertising, communications, promotions-partnerships and creative services.
Weiss joins Universal from Carsey-Werner-Mandabach, where he had been svp of marketing and creative services since 1995. His large creative team designed and produced on-air, print, radio and outdoor campaigns, which also included Internet and Web development. Previously, Weiss was creative service vp for Disney's Buena Vista Television, supervising campaigns for first-run and off-network programming. He created the affiliate advertising department at FOX when the network first started. He started his career at NBC.
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