Interactive avatar community WeeWorld has entered into a strategic licensing agreement with FremantleMedia Enterprises (FME), the brand extension arm of FremantleMedia offering licensing, distribution and home entertainment.
FME will be working with their North American and United Kingdom licensing network to develop new licensing products to support the WeeWorld brand and its avatar, the WeeMee.
As part of the agreement, FME will use its vast global entertainment and media network to assess opportunities and leverage the WeeWorld brand to provide a personalized experience to engage consumers. FME will manage the licensing of the brand across a wide range of categories including collectibles, apparel, home, toys and gifts. The FME sales team is already exploring dozens of licensing partnerships for WeeWorld.
To experience WeeWorld and create your own WeeMee, visit www.weeworld.com.
