Warner Home Video Inc. (WHV) has signed a multi-year agreement to distribute the TROLLZ property on from DIC Entertainment (DIC).
WHV will exclusively distribute nine TROLLZ home video and DVD made-for-videos beginning in fourth quarter, 2005.
Earlier this year, DIC acquired the worldwide entertainment and licensing rights to the classic, spiky-haired Troll character, a brand with a 50-year-old heritage from the Troll Co. The extension of TROLLZ onto television and video are part of DICs 360 Degree approach for brand development of the property, which also encompasses an interactive, persistent web community, extensive consumer product categories, games, music and vigorous pre-teen targeted marketing campaign. DIC, along with its partners will simultaneously roll out all major merchandise categories in the U.S. to coincide with a 2005 back-to-school push.
For decades, generations of families across the world have known the beloved Troll character and we think DIC is doing a tremendous job building and contemporizing this classic property to todays tween girl, said by Jim Cardwell, WHV president. We certainly believe TROLLZ will be one of the hottest properties for girl consumers in 2005.
DIC chairman/ceo Andy Heyward stated, We are thrilled to have Warner Home Video, one of the most respected home entertainment distributors in the business, join our team of top-tiered partners, including Hasbro for toys, Scholastic for publishing and Mamiye for apparel, to launch TROLLZ next year. Jim and his team immediately understood our vision for this unique property, and with their phenomenal track record, we have no doubt that TROLLZ will become and remain one of the top tween brands for years to come.
He added, DIC and WHV will collaborate to develop a unique home entertainment program for the property, including innovative content and technology supported by a fully-integrated marketing and promotional campaign.
DIC Ent. is a leading children's entertainment company. The full-service studio is dedicated to creating, developing, producing, distributing, marketing and merchandising family-based intellectual properties. DIC is headquartered in Burbank, California, with international offices in New York, Paris, London and Cologne. For more information, visit www.dicentertainment.com.
With operations in 89 international territories Warner Home Video, a Warner Bros. Ent. Co., commands the largest distribution infrastructure in the global video marketplace. Warner Home Video's film library offers new and vintage titles from the repertoires of Warner Bros. Pictures, Turner Ent., Castle Rock Ent., HBO Home Video and New Line Home Ent.
