Warner Bros. Advanced Digital Services is launching Saturday Morning Forever, part of the new Hanna-Barbera.com. As part of the launch, fans of Hanna-Barbera characters and animated series will be able to go to www.hanna-barbera.com and enter the "Saturday Morning Forever Ultimate Prize Pack" sweepstakes for a chance to win more than $4,000 worth of prizes.
Saturday Morning Forever will offer two full hours of cartoons per week, comprised of approximately 80% classic Hanna-Barbera shorts and 20% new, original content. Fans will be able to access programs such as THE FLINTSTONES, THE JETSONS and YOGI BEAR, among others at www.SMF-TV.com, as well as download screensavers and other content, all at no cost.
"Saturday Morning Forever aims to bring the classic Hanna-Barbera characters into the online world of today's teens and tweens. Its original content re-imagines the classic Hanna-Barbera cartoons with a nod to the media-savvy teen/tween audience," said Sam Ades, director of brand strategy, Warner Bros. Advanced Digital Services.
The "Saturday Morning Forever Ultimate Prize Pack" sweepstakes is being sponsored by Post Cereal and Sprint. One grand prize winner will receive a prize package worth more than $4,000, including a Sprint Power Vision Phone FUSIC by LG, a year's supply of Post Fruity or Cocoa Pebbles Cereal, a plasma screen HDTV, a DVD Player, the Entire Hanna-Barbera cartoon DVD collection and more. Also, Hanna-Barbera.com is running 52 weeks of "Free Prize Inside" sweepstakes, with one winner selected per week, and prizes valuing up to $50 each.
In addition to Saturday Morning Forever, several new interactive components have been added to the new Hanna-Barbera.com, including games, quizzes, polls, trivia contests, sweepstakes and more.
The launch of Saturday Morning Forever is part of Warner Bros. Advanced Digital Services' comprehensive web initiative for three of its most popular brands: Hanna-Barbera, LOONEY TUNES and SCOOBY-DOO. Also recently unveiled are Looney Tunes.com (www.looneytunes.com) and Scooby-Doo.com (www.scooby-doo.com) -- all new websites that feature editorial content, games, classic cartoons, personalization tools and a whole range of new interactive experiences.
Warner Bros. Advanced Digital Services (www.warnerbros.com) provides full-service, interactive solutions for Warner Bros. Ent. subsidiaries. The company also oversees all aspects of warnerbros.com, which serves as the entry point into, and aggregator of all things Warner Bros. Ent., including such megabrands as HARRY POTTER, LOONEY TUNES and SCOOBY-DOO.
Rick DeMott
Animation World Network
Creator of Rick's Flicks Picks
