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Warner Bros. Takes on Sesame Street Videogames

Warner Bros. Interactive Entertainment has entered into a multi-year exclusive agreement with Sesame Workshop, the nonprofit educational organization behind Sesame Street.

Press Release from Warner Bros. 

BURBANK, Calif. -- January 13, 2010 -- Warner Bros. Interactive Entertainment has entered into a multi-year exclusive agreement with Sesame Workshop, the nonprofit educational organization behind Sesame Street. Under the terms of the agreement, Warner Bros. Interactive Entertainment has the right to create and publish interactive videogame titles worldwide based on Sesame Street, one of the most beloved and the longest running children’s television program.

“Our worldwide partnership with Sesame Workshop marks an exciting step toward the future of preschool console games, mixing education and fun with the incredible Sesame Street brand,” said Martin Tremblay, President, Warner Bros. Interactive Entertainment. “We look forward to building an accessible educational franchise with the Sesame Street games, offering parents and children new ways to learn and play together with their favorite characters from the show.”

Sesame Workshop and Warner Bros. Home Entertainment Group’s commitment to bringing compelling preschool content to consumers will also be furthered by the release of upcoming DVD titles in 2010.  The worldwide videogame partnership is in addition to the Sesame Workshop and Warner Home Video multi-year, exclusive home entertainment distribution deal for the Sesame Street library, new content, EST and Transactional VOD for distribution in the United States and Canada.

“With Warner Bros.’ capability to create and publish videogames and its ability to distribute and market home videos, together, we are able to deliver the ultimate Sesame Street experience for families,” said Gary E. Knell, Sesame Workshop President and CEO.  “We are incredibly pleased with this partnership in creating innovative interactive content to be enjoyed across media platforms.”

The games will offer kids both educational and entertaining content, to get preschoolers playing, laughing and learning with their favorite Sesame Street characters. Aligned with the standards of Sesame Workshop, the games will provide engaging learning experiences developed around particular types of curriculum.

About Sesame Workshop

Sesame Workshop is the nonprofit educational organization that revolutionized children’s television programming with the landmark Sesame Street.  The Workshop produces local Sesame Street programs, seen in over 140 countries, and other acclaimed shows to help bridge the literacy gap including The Electric Company and Pinky Dinky Doo.  Beyond television, the Workshop produces content for multiple media platforms on a wide range of issues including literacy, health and military deployment. Initiatives meet specific needs to help young children and families develop critical skills, acquire healthy habits and build emotional strength to prepare them for lifelong learning.  Learn more at www.sesameworkshop.org.

About Warner Bros. Interactive Entertainment

Warner Bros. Interactive Entertainment, a division of Warner Bros. Home Entertainment Group, is a premier worldwide publisher, developer, licensor and distributor of entertainment content for the interactive space across all current and future platforms, including console, handheld and PC-based gaming for both internal and third party game titles.

About Warner Bros. Home Entertainment Group

Warner Bros. Home Entertainment Group brings together Warner Bros. Entertainment's home video, digital distribution, interactive entertainment/videogames, direct-to-DVD production, technical operations and anti-piracy businesses in order to maximize current and next-generation distribution scenarios. WBHEG is responsible for the global distribution of content through DVD, electronic sell-through and VOD, and delivery of theatrical content to wireless and online channels, and is also a significant worldwide publisher for both internal and third party videogame titles. For more information on this and other titles distributed by Warner Home Video, visit www.whvdirect.com.

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