Warner Bros. Releases New 'Dark Knight Rises' TV Ad

The new 30-second TV spot for Christopher Nolan’s “The Dark Knight Rises” hits the film's rise theme hard.

The new 30-second TV spot for Christopher Nolan’s The Dark Knight Rises hits the film's rise theme hard, including flashes of the word "RISE" against previously seen footage of what appears to be Bruce Wayne (Christian Bale) climbing up from a cavern.

Though much of the footage is recycled from previous trailers or TV spots, a new addition includes a disappointed sounding Alfred (Michael Caine) telling Wayne “You’re not Batman anymore.”

The Warner Bros. film hits theaters July 20.