DreamWorks Animation has brought on board theme park operation and marketing exec Joel Ward to fill the start-up position newly created to helm theme park and location-based entertainment for DreamWorks Animation Consumer Products. Ward will lead the development and growth of DreamWorks Animationâs involvement in theme park attractions and site-specific entertainment around the world, as well as foster new relationships with an increasing client roster and find fresh uses for the companyâs properties in theme parks, live shows and other forms of location-based entertainment.
Ward must extend and build franchise possibilities for DreamWorks Animation properties, including SHREK, MADAGASCAR and the upcoming KUNG FU PANDA, along with other films in the companyâs library. Ward will also endeavor to further grow the relationship with Universal Studios, in addition to creating new opportunities with parks and entertainment complexes around the world.
Head of worldwide consumer products Kerry Phelan, who he reports to, said, âThe creation of this position clearly demonstrates our deep commitment to building our franchises, beyond the theatrical experience, in the world of themed entertainment. Joelâs extensive experience and skills in this arena make him uniquely qualified to provide the leadership we need to expand our initiatives in this area around the globe.â
Ward held several exec positions in park operations and marketing over his 18 years at Universal Studios Hollywood, most recently serving as vp of brand marketing for the Hollywood park. He developed and managed the Halloween Horror Nights business for Universal Studios Hollywood, and led revenue driving initiatives, such as the extremely successful Annual Pass and VIP Experience programs.
DreamWorks Animation is devoted to producing high-quality family entertainment through the use of CG animation. Utilizing world-class creative talent and state-of-the-art technological capabilities, the company is committed to making two computer-animated feature films a year that appeal to a broad movie-going audience.
