Walt Doublestein has joined New York City- and Los Angeles-based Channel M as vp videogame integration.
For the past nine years, Doublestein worked at BBDO Detroit, where he was most recently director video gaming & non-traditional marketing. One of the pioneers in videogame integration, he oversaw projects, such as NASCAR 06 TOTAL TEAM CONTROL, TONY HAWKS UNDERGROUND 2, TONY HAWKS AMERICAN WASTELAND, THE MOVIES and TOMB RAIDER: LEGEND.
At BBDO, Doublestein helped to launch DaimlerChryslers Customer Relationship Management (CRM) activities on a global scope, beginning with the global launch of the PT Cruiser. From that position he moved on to the role of director of operations in Mexico, overseeing all CRM activities for DaimlerChrysler in Mexico. He was then upped to vp account director, international advertising Jeep and Dodge. In addition to DaimlerChrysler, he has worked with such diverse clients as Electronic Arts (EA), Microsoft, Activision, Yahoo, Eidos, Organic, PHD and Ubisoft.
This is a major step in Channel Ms integration deals," said Channel M ceo David Teichner. "Weve worked with some of the best gaming publishers in the business, such as Electronic Arts, Activision, Ubisoft and Vivendi Universal, just to name a few. Weve done over 15 videogame integration deals ranging from tournaments to in-game product placement. Walt brings his expertise to Channel M where his addition will allow us to provide companies with the complete integration from in-game activities to offline activities and extension through Channel Ms wide variety of touch points.
Channel M (www.channelm.com) is the largest non-traditional media company in the world and leading provider of retail marketing services. Channel M reaches millions of consumers every day through its network of entertainment, lifestyle and retail venues. Advertising clients such as VH1, Sony Pictures, Disney, Jim Beam, Atari, Dodge, Discovery Channel and many more have recently marketed their products and brands through Channel Ms targeted portfolio of venues such as amusement parks, GameStop, sports bars, video arcades, My Gym, Minor League Baseball and more. These venues deliver key demographics and psychographics to advertisers as well as multiple touch points to reach consumers.
Channel M specializes in developing strategic promotions for brands and retailers that tie-in to major films, DVD releases and concerts. Channel Ms production team revolutionized in-store television programming by creating hosted entertainment driven content which enhances the store environment, educates consumers, impacts sales, and drives incremental revenue for retail partners.