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VIZ Teams With Borders On Inuyasha Promotions

VIZ, LLC has teamed with Borders Group Inc., (BGI), the parent company of Borders and Waldenbooks, to co-promote the INUYASHA DVD and manga titles. The offerings will include the new feature film, INUYASHA: AFFECTIONS TOUCHING ACROSS TIME, the INUYASHA First Season DVD box set and a special Graphic Novel box set, which includes Vol. 19 and a limited edition INUYASHA figurine.

Beginning this fall, BGI will support the INUYASHA campaign with floor displays in 700 Waldenbooks stores nationally. VIZ and BGI will also offer a special, limited edition Demon Box Set that will feature the latest manga episode of the series Volume 19 packaged with a rare action figure of Inuyasha in his demon form. BGI will also be offering a special INUYASHA DVD box set containing the entire first seasons 27 episodes of the INUYASHA television series. In addition, VIZ will support the home video launch of the movie through a series of television spots set to air on MTV, MTV2, G4TechTV, FUSE and Cartoon Network beginning in September.

VIZ is thrilled to partner with BGI to promote the DVD release of INUYASHA: AFFECTIONS TOUCHING ACROSS TIME, says Liza Coppola, vp of marketing and sales for VIZ. Developing and executing such a robust and comprehensive promotional campaign with a leading retailer such as BGI will continue to create excitement and fan interest for the films release on DVD, the first season box set and special Demon Box Set. BGI recognizes the popularity of anime and manga and VIZ looks forward to opportunities to partner with them in the future.

The series is based on a popular manga graphic novel by Rumiko Takahashi. Inuyasha has spawned three feature films in Japan, with a fourth in production. Inuyasha airs in the U.S. on Cartoon Networks Adult Swim.

Founded in 1986, VIZ is a multi-media entertainment company specializing in Japanese entertainment properties for U.S. audiences. VIZ offers an integrated product line including magazines, graphic novels, videos, DVDs and audio soundtracks. For more information, contact VIZ, LLC at: 655 Bryant Street, San Francisco, CA 94107-1612; Phone: (415) 546-7073; Fax: (415) 546-7086; Website: www.VIZ.com

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