VIZ Media has announced today that MEGAMAN NT WARRIOR is taking the battle against cyber crime to kids across Europe with an on-pack and in-pack promotional campaign with Frito Lay.
The promotional effort, launching in Benelux, will eventually encompass a number of European territories, and will run through spring 2006. MEGAMAN fans will find entertaining premiums in their Frito Lay snacks.
We are excited to work with one of the premier snack and promotional companies in the world on this promotion, said Dan Marks, svp, international, VIZ Media. Frito Lay has always been a terrific ally, and we think their creative approach to MEGAMAN NT WARRIOR will excite both fans of the original video games as well as those of the animated series.
The series, based on the best-selling MEGAMAN BATTLE NETWORK videogame from Capcom, Co. Ltd., is set in the year 200X, where virtually all technology is linked to a central computer system. Citizens interface with this network using their personal "NetNavis" (Net Navigators) accessed via their personal terminals (PETs). This futuristic world requires kids and their families to interact with rapidly progressive technology where computer hacking, the spread of viruses, and high-tech computer crimes are major problems and the entire universe. The responsibility to save the computer-generated world and protect their town falls upon tech-savvy Lan Hikari, a fifth grader, and his NetNavi, the blue-suited, virus-fighting MegaMan. Lan and his friends download different BattleChips to change their personal NetNavis' gadgetry and defense capabilities. Only by working as a team can they thwart the evil that threatens to take over the Net and the world.
Headquartered in San Francisco, VIZ Llc. (www.VIZ.com) and ShoPro Entertainment Inc. recently merged to form VIZ Media, one of the most comprehensive and innovative companies in the field of manga publishing, animation and entertainment licensing of Japanese content. Owned by three of Japans largest creators and licensors of manga and animation, Shueisha Inc., Shogakukan Inc., and Shogakukan Prod. Co., Ltd. (ShoPro Japan), VIZ Media is a leader in the publishing and distribution of Japanese manga for English-speaking audiences in North America and a global licensor of Japanese animation. The company offers an integrated product line including magazines such as SHONEN JUMP and SHOJO BEAT, graphic novels, videos, DVDs, audio soundtracks and develops and markets animated entertainment from initial production, television placement and distribution, to merchandise licensing and promotions for audiences and consumers of all ages.