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Viva Pinata Explodes with Licensing Deals

4Kids Ent. Int'l has racked up a number of new deals for CGI series VIVA PINATA, reports KIDSCREEN. New merchandisers include BBS (party paperware for all of Europe), Zap (duvet sets, curtains, towels, fleece blankets, bean bags, valance sheets, and rugs for the U.K. and Ireland), Aventure Diffusion (shoes, boots and slippers in France), France's Benjamin (socks) and GB Eye (posters for the U.K. and Ireland).

VIVA PINATA currently can be seen on Nicktoons and GMTV2 in the U.K. and France 3, as well as networks in Spain, Germany, Norway, Benelux, Switzerland and the U.S.