Transformers 2 Falls on DVD/Blu-ray in October
Chevrolet returns as a partner with an awesome sweepstakes offering participants the chance to win a dream garage. The winner will select two Chevy vehicles of their choice from the most diverse line-up on the planet, including the coveted Camaro, the all new Equinox, the critically acclaimed Malibu, the legendary Silverado and others. A huge online campaign will drive consumers to TransformYourGarage.com to enter to win. Papa John’s will launch a massive national promotion in over 2,500 locations and featuring a multi-million dollar national television campaign promoting a $3.00 coupon for the DVD and Blu-ray. Papa John’s will also produce over two million limited edition TRANSFORMERS-themed pizza boxes and promote the offer and DVD release on 25 million pieces of direct mail and over 250 million online impressions. Land O’Frost will feature a $3.00 DVD rebate inside five million packages of One Pound Premium® deli pouch lunch meats. The promotion will be executed across nearly 20,000 supermarkets. Perdue will feature a promotion on 2.5 million packages of PERDUE® Refrigerated Breaded Chicken products featuring a $5 DVD rebate that will be promoted through a full-page free-standing insert ad and in-store POP.
The battle for Earth continues in this action-packed blockbuster from director Michael Bay and executive producer Steven Spielberg. When college-bound Sam Witwicky (Shia LaBeouf) learns the truth about the ancient origins of the TRANSFORMERS robots, he must accept his destiny and join OPTIMUS PRIME and BUMBLEBEE in their epic battle against the DECEPTICONS, who have returned stronger than ever with a plan to destroy our world.
About Paramount Home Entertainment
Paramount Home Entertainment (PHE) is part of Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment. PPC is a unit of Viacom (NYSE: VIA, VIA.B), a leading content company with prominent and respected film, television and digital entertainment brands. PHE is responsible for the sales, marketing and distribution of home entertainment products on behalf of various parties including: Paramount Pictures, Paramount Vantage, Paramount Classics, Paramount Famous Productions, Nickelodeon, MTV, Comedy Central, CBS and PBS and for providing home entertainment fulfillment services for DreamWorks Animation Home Entertainment.
Hasbro, Inc. (NYSE:HAS) is a worldwide leader in children’s and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com. (C) 2009 Hasbro, Inc. All Rights Reserved.