Sony Ups The Ante On Digital Cinema
Sony Pictures Entertainment will now use 4K digital technology in the making of most of its filmed productions.
"With the industry moving rapidly to embrace the improvement in quality that digital cinema can offer, we believe that 4K resolution gives audiences the best seat in the house," said Gary Martin, president of Production Administration and Studio Operations for Sony Pictures Entertainment. "That's why we will be making more of our filmed productions at full 4K resolution, scanning at 4K, using a 4K workflow process, and releasing a 4K DCP to theaters. The crisp and vibrant images provided by 4K are the only way to ensure that audiences both today and in the future will really be able to see the full range of what we can capture on film."
Sony Pictures has already released the summer blockbuster HANCOCK in 4K, with the motion picture grossing more than $600 million at the worldwide box office to date. Movies released in 4K can play in theaters with either 4K or 2K projectors. Among the next motion pictures to be digitally imaged in 4K by Sony Pictures, and available for 4K distribution, are expected to be 2012, SALT and THE GREEN HORNET, with more titles to be announced.
"This commitment from Sony Pictures continues the momentum that is building behind 4K," said Gary Johns, vice president, Digital Cinema Systems Division at Sony Electronics. "Exhibitors are realizing that 4K is a reality now, for enhancing their customers' experiences, and studio support is a critical element to take advantage of the superior resolution of Sony's 4K projection system. The growing number of 4K-equipped theaters will now have even more 4K content potentially available to offer their customers."
More information about SXRD(TM) 4K digital cinema systems is available online at http://www.sony.com/digitalcinema.
Also, Sony Electronics is demonstrating its latest digital cinema technology innovation: a single-projector 3D adaptor designed to work specifically with its 4K projectors in movie theaters.
The new adaptor uses the full height of Sony's 4K imaging device, with the ability to display full 2K images for the left and right eye simultaneously and in parallel, from top and bottom.
The new lens units, models LKRL-A002 (X1.1 - 1.9) and LKRL-A003 (X1.9 - 3.3), consists of an optical and mechanical assembly for each left and right eye image. It is designed to meet DCI specifications for 3D digital projection, while overcoming the bandwidth and resolution limitations of currently available 3D systems.
"With the addition of the 3D adaptor to our digital cinema product line-up, Sony can now offer the best of all worlds to exhibition: stunning 4K imagery from 4K movies, and incredible 3D with no triple-flash artifacts," said Gary Johns, vice president of Sony Electronics' Digital Cinema Systems Division.
When used with Sony's integrated media block (LMT-200), the SRX-R220 4K projector is able to achieve 4:4:4 RGB signal path from media block, while avoiding the "triple-flash" artifacting of current 3D solutions. It can also deliver a 60P 3D display that is especially effective for sports or other fast-moving content in 3D.
The system was developed to give exhibitors the flexibility to switch between showing 4K and 3D content. The 3D adaptor attaches onto the lens mount of the projector and is compatible with all Sony 4K projectors currently in the field. It can be easily removed or re-attached within minutes.
The adaptor is designed to work with a maximum screen size of 55 feet (4.5 ftL brightness on 2.3 gain silver screen). Sony will be demonstrating the 3D adaptor in a technology suite) at ShowEast in Orlando.
The 3D adaptor is expected to be available in March 2009.
Sony Electronics also announced this week that Twentieth Century Fox, Paramount Pictures, and Sony Pictures Entertainment have entered into separate non-exclusive digital cinema deployment agreements with Sony Electronics' Digital Cinema Solutions and Services (DCSS) group. The agreements relate to supplying exhibitors with feature motion pictures in digital form in order to promote the use of digital cinema projection systems.
"With the industry moving rapidly to embrace the improvement in quality that digital cinema can offer, we believe that 4K resolution gives audiences the best seat in the house," said Gary Martin, president of Production Administration and Studio Operations for Sony Pictures Entertainment. "That's why we will be making more of our filmed productions at full 4K resolution, scanning at 4K, using a 4K workflow process, and releasing a 4K DCP to theaters. The crisp and vibrant images provided by 4K are the only way to ensure that audiences both today and in the future will really be able to see the full range of what we can capture on film."
Sony Pictures has already released the summer blockbuster HANCOCK in 4K, with the motion picture grossing more than $600 million at the worldwide box office to date. Movies released in 4K can play in theaters with either 4K or 2K projectors. Among the next motion pictures to be digitally imaged in 4K by Sony Pictures, and available for 4K distribution, are expected to be 2012, SALT and THE GREEN HORNET, with more titles to be announced.
"This commitment from Sony Pictures continues the momentum that is building behind 4K," said Gary Johns, vice president, Digital Cinema Systems Division at Sony Electronics. "Exhibitors are realizing that 4K is a reality now, for enhancing their customers' experiences, and studio support is a critical element to take advantage of the superior resolution of Sony's 4K projection system. The growing number of 4K-equipped theaters will now have even more 4K content potentially available to offer their customers."
More information about SXRD(TM) 4K digital cinema systems is available online at http://www.sony.com/digitalcinema.
Also, Sony Electronics is demonstrating its latest digital cinema technology innovation: a single-projector 3D adaptor designed to work specifically with its 4K projectors in movie theaters.
The new adaptor uses the full height of Sony's 4K imaging device, with the ability to display full 2K images for the left and right eye simultaneously and in parallel, from top and bottom.
The new lens units, models LKRL-A002 (X1.1 - 1.9) and LKRL-A003 (X1.9 - 3.3), consists of an optical and mechanical assembly for each left and right eye image. It is designed to meet DCI specifications for 3D digital projection, while overcoming the bandwidth and resolution limitations of currently available 3D systems.
"With the addition of the 3D adaptor to our digital cinema product line-up, Sony can now offer the best of all worlds to exhibition: stunning 4K imagery from 4K movies, and incredible 3D with no triple-flash artifacts," said Gary Johns, vice president of Sony Electronics' Digital Cinema Systems Division.
When used with Sony's integrated media block (LMT-200), the SRX-R220 4K projector is able to achieve 4:4:4 RGB signal path from media block, while avoiding the "triple-flash" artifacting of current 3D solutions. It can also deliver a 60P 3D display that is especially effective for sports or other fast-moving content in 3D.
The system was developed to give exhibitors the flexibility to switch between showing 4K and 3D content. The 3D adaptor attaches onto the lens mount of the projector and is compatible with all Sony 4K projectors currently in the field. It can be easily removed or re-attached within minutes.
The adaptor is designed to work with a maximum screen size of 55 feet (4.5 ftL brightness on 2.3 gain silver screen). Sony will be demonstrating the 3D adaptor in a technology suite) at ShowEast in Orlando.
The 3D adaptor is expected to be available in March 2009.
Sony Electronics also announced this week that Twentieth Century Fox, Paramount Pictures, and Sony Pictures Entertainment have entered into separate non-exclusive digital cinema deployment agreements with Sony Electronics' Digital Cinema Solutions and Services (DCSS) group. The agreements relate to supplying exhibitors with feature motion pictures in digital form in order to promote the use of digital cinema projection systems.
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