VFX Supervisor/Lead VFX Artist Nic Seresin of Smoke & Mirrors New York created the purposefully retro vfx for two amusing :30 spots highlighting the Thinkpad and Ideapad of Lenovo's line of products.

TROLL features two men seated in an airport lounge fixated on their laptops. Curiosity impels the older man to ask his neighbor if he's using a Lenovo Ideapad. The younger, more laid back man responds "yes" and demonstrates his one key recovery for lost work. Reluctantly, the older man presses a button producing an opening to another realm, beckoning a four foot troll. The grotesque figure offers condolences and a fruit basket for lost work.

LASER opens in a coffee shop where two men demonstrate their laptops and distinct defenses against liquids. The Lenovo Thinkpad is equipped with a spill resistant keyboard while the other sports a violent laser. The man becomes embarrassingly apologetic as the orange laser beam bursts a coffee pot, blasts a fish tank, and cremates a sweaty overweight man.

Credits:

Client: Lenovo
Spot Title: TROLL, LASER
Air Date: Olympics 2008

Agency: Ogilvy & Mather, New York
Creative Directors: Jeff Curry, Aaron Griffiths
Copywriter: Tristan Kincaid
Art Director: Mervyn Rey
Producer: Be Garrett
Assistant Producer: Kristen Ettinger

Prod Company: Uber Content
Director: Dave Laden
Exec Producer/ Partner: Preston Lee
Exec Producer/Partner: Phyllis Koenig
Head Of Production: Steve Wi
Producer: Andy Grasheim

Post/Effects: Smoke & Mirrors/NY
VFX Supervisor/Lead VFX Artist: Nic Seresin
Creative Director: Sean Broughton
Managing Director: Jo Morgan
Exec. Producer: Celest Gilbert
Producer: Lauren Shawe
Assistant Flame Artist: Sam Caine

Editorial: Uber Content
Editor: Christjan Jordan
Exec. Producer: Maura Woodward
Producer: Heather Richardson
Assistant Editor: Colleen McKay

Telecine: The Mill
Senior Colorist: Damien Van Der Cruyssen
Assistant Colorist: Alex Maxwell
Producer: Claudia Guevara