Rhino Rebrands to Reflect Global Reach
The re-branding also comes on the heels of several major feature films projects completed in their new Connecticut-based film location. For the latest film, The Weinstein Company's THE READER, nominated for five Academy Awards including Best Director and Best Picture, the team worked closely with director Stephen Daldry to add a distinct sense of reality to the historical piece. Commenting on the evolution of their film effects business, COO/EP Camille Geier explained, "The film medium is a constant collaboration with the director, because they really are the client and we work together to see the project all the way through. This is opposed to spots, where most directors are off to the next shoot, requesting quick-times to see the progress. It's a very different experience when the client is the director." As the vfx provider for DreamWorks' supernatural romantic comedy GHOST TOWN, as well as supplying intricate effects for Revolution Studios' PERFECT STRANGER and Weinstein Company's NANNY DIARIES, Rhino solidified its position as one of the east coast's leading animation and VFX studios. "Our feature business has grown very nicely, even with the Writer's strike, our feature revenue increased in '08 over the prior year, and we are already reading more scripts than in the beginning of 2008," continued Geier.
Rhino is currently finishing work on I LOVE YOU PHILLIP MORRIS, a dark comedy starring Jim Carrey and Ewan McGregor, which debuted at the Sundance Film Festival as part of the Premieres category. In the four years since Geier joined the company to help build the feature film side of the business, Rhino has built a considerable body of work, including multiple turns as a film's sole VFX provider, utilizing significant new bandwidth, new space, and additional resources to become a know feature effects entity.
Breaking away from just traditional projects, the company also revisited their work for Radio City Music Hall, expanding and updating the 12-minute 3D virtual tour of NYC, and aligning the visuals, angles and timing to coincide impeccably with the huge portable screens of the traveling nationwide live stage performance.
Rhino's recent projects represent this new level of diversity, from the surreal animation spots for Verizon to the recreation of post-war Germany for THE READER to the highly acclaimed long-form tour of New York City for THE CHRISTMAS SPECTACULAR. The trend will continue in 2009, as the team finalizes works for several major P&G products, launches THE SADDLE CLUB, and with the upcoming release of I LOVE YOU PHILLIP MORRIS. With their own updated capabilities now carefully incorporated into their brand identity, the company stands to tighten their hold on the top of content creation for the design and VFX industry, and further establish themselves as the universal provider of multi-platform media, design, and effects.