QuietMan's partnership with Petty stretches back through half a dozen project over the course of several years. They also have a strong relationship with Coldplay, having knocked out an eye-catching :60 promo with the band for a recent American Express campaign. "Our familiarity with the director and client definitely helped merge the work of two top-line studios into one cohesive look," noted QuietMan founder Johnnie Semerad. "You really can't tell who handled which scenes, which is a testament to the professionalism of both shops."

In addition to online and TV distribution, Princess of China will play on larger screens at Coldplay concerts and at select awards shows.