NVIDIA & DiBcom Team on Digital TV For Mobile Devices
NVIDIA Corp. and DiBcom, the leader in semiconductor technology for mobile digital TV, are teaming to create a DVB-H reference design for mobile handset TV platforms.NVIDIA Corp. and DiBcom, the leader in semiconductor technology for mobile digital TV, are teaming to create a DVB-H reference design for mobile handset TV platforms. By working together, the two companies can offer a solution that will deliver dramatic advancements in the broadcast quality of mobile TV on next-generation mobile handsets.
IDC anticipates that by 2009, more than 30 million U.S. wireless subscribers will be consuming commercial video/TV content and services over their wireless devices. In addition, IDC also states that with an ARPU (average revenue per user) approaching $10 per subscriber per month at that stage, commercial video and television may well emerge as the single largest cell phone-oriented ARPU driver among consumers outside of voice.
The partnership will incorporates both the NVIDIA GoForce 5500 handheld graphics processing unit (GPU) and the DiBcom DIB7000H DVB-H demodulator, delivering the latest in high-quality video processing and state-of-the-art DVB-H reception for mobile devices. The benefits of such a collaboration mean that the two companies can deliver a modular, high-speed, low-power, and cost-effective solution to handset manufacturers enabling them to deliver high-quality digital TV to their customer base.
"The NVIDIA GoForce 5500 GPU has been designed to deliver true, fluid digital TV on mobile handsets," said Michael Rayfield, gm of handheld GPUs at NVIDIA. "The combination of the DiBcom demodulator and our GPU means mobile phone manufacturers get high-quality video decoding capabilities with high bitrates, low interference, and extremely low power levels, giving consumers the ability to enjoy great looking TV for longer."
"There is a clear need for solutions that facilitate the integration of DVB-H into mobile handsets. Using this reference design, handset providers can add support for reception of DVB-H digital TV services with minimal effort and time. With the DIB7000H demodulator and NVIDIA GoForce 5500 GPU, we now have the most advanced solution on the market where there is a growing demand for mobile TV solutions on mobile phones. The extremely small form-factor and lowest possible power consumption of this design is unsurpassed in the industry," stated Yannick Levy, CEO of DiBcom.
The reference design comes complete with software drivers for most mobile handset platforms including WinCE 5.0, Linux, and Symbian. Additional operating systems may be supported on demand.
The NVIDIA GoForce 5500 was recently utilized in Electronic Arts OpenGL ES title, NEED FOR SPEED MOST WANTED.
"The interest in advanced mobile graphics is incredible. Better games, richer graphics, amazing video and immersive audio will take handheld content to entirely new depths with experiences that are as compelling as PCs or consoles," said Brian Bruning, director of handheld developer content at NVIDIA. "From racing games to extreme sports to avatar applications, our developer partners have something for everyone, so if you're looking for a great mobile 3D experience, NVIDIA GoForce technology has it all."
In addition to EA, NVIDIA will also play host to the Code Monkeys and their innovative title, JUMP, which is based on the radical new extreme sport, "Free Running", where players are put into a race against each other across inner-city rooftops. The title boasts high resolution texture maps for extra detail, high polygon models for more realistic characters, and special effects for dynamic and immersive environments.
"As a long time developer of console games, the Code Monkeys are excited to be working with the NVIDIA GoForce 5500 GPU," said Mark Kirkby, technical director of the Code Monkeys. "This amazing piece of technology is the size of my fingernail, and its processing power has allowed us to make big improvements to the realism of 'Jump' and incorporate special effects and visuals that we didn't think were possible on a handheld device."
IDC anticipates that by 2009, more than 30 million U.S. wireless subscribers will be consuming commercial video/TV content and services over their wireless devices. In addition, IDC also states that with an ARPU (average revenue per user) approaching $10 per subscriber per month at that stage, commercial video and television may well emerge as the single largest cell phone-oriented ARPU driver among consumers outside of voice.
The partnership will incorporates both the NVIDIA GoForce 5500 handheld graphics processing unit (GPU) and the DiBcom DIB7000H DVB-H demodulator, delivering the latest in high-quality video processing and state-of-the-art DVB-H reception for mobile devices. The benefits of such a collaboration mean that the two companies can deliver a modular, high-speed, low-power, and cost-effective solution to handset manufacturers enabling them to deliver high-quality digital TV to their customer base.
"The NVIDIA GoForce 5500 GPU has been designed to deliver true, fluid digital TV on mobile handsets," said Michael Rayfield, gm of handheld GPUs at NVIDIA. "The combination of the DiBcom demodulator and our GPU means mobile phone manufacturers get high-quality video decoding capabilities with high bitrates, low interference, and extremely low power levels, giving consumers the ability to enjoy great looking TV for longer."
"There is a clear need for solutions that facilitate the integration of DVB-H into mobile handsets. Using this reference design, handset providers can add support for reception of DVB-H digital TV services with minimal effort and time. With the DIB7000H demodulator and NVIDIA GoForce 5500 GPU, we now have the most advanced solution on the market where there is a growing demand for mobile TV solutions on mobile phones. The extremely small form-factor and lowest possible power consumption of this design is unsurpassed in the industry," stated Yannick Levy, CEO of DiBcom.
The reference design comes complete with software drivers for most mobile handset platforms including WinCE 5.0, Linux, and Symbian. Additional operating systems may be supported on demand.
The NVIDIA GoForce 5500 was recently utilized in Electronic Arts OpenGL ES title, NEED FOR SPEED MOST WANTED.
"The interest in advanced mobile graphics is incredible. Better games, richer graphics, amazing video and immersive audio will take handheld content to entirely new depths with experiences that are as compelling as PCs or consoles," said Brian Bruning, director of handheld developer content at NVIDIA. "From racing games to extreme sports to avatar applications, our developer partners have something for everyone, so if you're looking for a great mobile 3D experience, NVIDIA GoForce technology has it all."
In addition to EA, NVIDIA will also play host to the Code Monkeys and their innovative title, JUMP, which is based on the radical new extreme sport, "Free Running", where players are put into a race against each other across inner-city rooftops. The title boasts high resolution texture maps for extra detail, high polygon models for more realistic characters, and special effects for dynamic and immersive environments.
"As a long time developer of console games, the Code Monkeys are excited to be working with the NVIDIA GoForce 5500 GPU," said Mark Kirkby, technical director of the Code Monkeys. "This amazing piece of technology is the size of my fingernail, and its processing power has allowed us to make big improvements to the realism of 'Jump' and incorporate special effects and visuals that we didn't think were possible on a handheld device."
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