Ntropic Brings Beauty to Life
Visual Effects creative studio Ntropic provided the finishing and VFX for the multi-Cannes Lions winning content series The Beauty Inside. Including three Cannes Lions Grand Prix awards in Film, Branded Content & Entertainment, and Cyber, The Beauty Inside also took home one Gold, three Silvers, and one Bronze at the Cannes Lions Festival last week. They collaborated with Pereira & O'Dell, B-Reel, and director Drake Doremus to create this award-winning branded content and entertainment campaign for Toshiba/Intel.
Following up on the success of the first "Inside" campaign, Pereira & O'Dell called on Ntropic again to help bring the second series to life. The Beauty Inside is a groundbreaking "social" film launched through Facebook. The 40 minutes miniseries, split into six episodes, was broadcast on YouTube and Facebook last fall and will be online until mid-July 2013. Other recent awards for The Beauty Inside include a Daytime Creative Emmy Award, two Gold Clio Awards, six One Show awards, two Golds at SXSW, five Art directors club awards, and four Webby Awards.
"We always enjoy collaborating on projects with Pereira & O'Dell," says Nathan Robinson, Ntropic Founder and Creative Director. "We've built a trusting partnership with them that's led to some wonderfully unexpected and interesting work. We feel very fortunate to have been a part of this campaign. Its success is a testament to the agency, to Drake and all the people who came together to make something awesome."