Mr. Wonderful Design and VFX Studio Launches in New York
In a new commercial for Reese's Puffs Cereal via ad agency Saatchi & Saatchi/New York, the shop created text that appeared as though it were running through a flickering projector to give it an organic feel. WHAT ARE YOU TALKING ABOUT? is an atypical cereal spot, which targets young adults and teens, and focuses more on selling an image than the product. Lowry designed the look of the type and developed various techniques to blend the text into the background. The text was tracked to each shot and roto work was done to place it behind foreground elements. Lowry also created the end product shot by making a clean background plate from the existing footage, using a tabletop set-up and shooting the product with a digital camera. The Reese's cereal was added to the plate, which was then seamlessly blended into the spot.
For Outdoor Life Network, Mr. Wonderful contributed to a branding spot for a field sports programming block, as well as the show open for AVP Volleyball coverage. For CAMO, the studio created an image promo that supports the field sports line-up on OLN. From archery to fishing to hunting, the energetic spot utilizes a unique camouflage motif that is generated from 2D and live-action elements and appropriate to the content of these sports. The studio also provided a wraparound package, typography and end titles for the client to use in related shows.
To promote the network's coverage of AVP Volleyball, Mr. Wonderful produced a dynamic show open and branding elements in which video footage of actual players graphically evolves into 3D animation. Lowry and his team employed a MATRIX-like bullet cam around the players and created a pop/mod look to the graphics using a color palette of bright yellows, browns and earthy blues, as well as spiky vine patterns inspired by tribal tattoos. The technology used for the project includes Poser for modeling the players, Maya for modeling and match moves, After Effects for the graphics, Smoke and Flame for compositing, and proprietary tools. Mr. Wonderful also supplied bumpers, transitions and different versions for the open.
Mr. Wonderful (www.mrwonderful.tv) is located at 135 West 27th Street New York, NY 10001.