MPC Digital, were involved from the initial discussions regarding the trailer, which was to be an extremely ambitious creative and technical piece. Their role involved extending the on-air concept into the online sphere and to create a rich, fully interactive and immersive experience. This creative took the form of re-creating selected rooms from the trailer using Papervison 3D to create 2.5D parallax environments. This allows the user to move from the linear world of the trailer into 2.5D parallax rooms of Syfy's key shows.

House of Imagination was produced and directed by the award-winning 4Creative team led by director Brett Foraker, who was joined, specifically for this project, by Director of Photography, Larry Fong (WATCHMEN, 300) and Production designer, Tino Schaedler (CHARLIE AND THE CHOCOLATE FACTORY, V FOR VENDETTA, THE GOLDEN COMPASS) with visual effects by MPC (WATCHMEN, HARRY POTTER AND THE ORDER OF THE PHOENIX).

SCI FI, owned by NBC Universal, appointed 4Creative earlier this year to handle their brand campaign as part of a brand evolution. Proud Creative are handling the on and off-air graphic identity work.

Michael Engleman, Vice President, Creative, SCI FI, said: "From the outset 4Creative has been an impressive, wildly imaginative and collaborative partner. They've applied extremely high standards without exception to every phase of our project. What has been particularly impressive is their ability to keep an eye on our strategic goals while always innovating and pushing creative boundaries."

Credits

4creative: agency and production company
Director: Brett Foraker
Creative director: Tom Tagholm
Executive Producer: Shananne Lane
Business Director: Olivia Browne

Production Designer: Tino Schaedler
Director of Photography: Larry Fong
Editor: Adam Rudd
Sound design and composer: Rich Martin

Business Director: Olivia Browne
Digital producer: Tom Powell.

Post Production Co: MPC
Executive Post Producer: Jay Lichtman
Post Producer: Paula Da Costa
2D VFX Supervisor: Marcus Wood
3D VFX Supervisor: Steve Moncur

VFX Team: Rudi Holzapfel, Michael Gregory, Alex Harding, Bruno Fukumothi, Adam Leary, Adrian Williams, Andreas Graichen, Andrey Ryabovichev, Carsten Keller, Chris Petts, Georgios Cherouvim, Greg Howe-Davies, Guy Elson, Jake Mengers, Jason Brown, Kuldip Dail, Liam Griffin, Nicolas Bernard, Robin Carlisle, Ashley Bernes, Roman Vrbosky, Stephen Newbold, Steve Davis, Tim Civil, Tom O'Flaherty, Vicky Osborn

Colorist: George Kyriacou.
VT Editor: Paul Arneil

Digital Post: MPC
Executive Producer: Jonny Dixon
Digital Design and Production: Jason Plews (MPC)
VFX: David Haupt, David Ince, Claire Musgrave-Brown, Stephen Perkins, Eliott Hobdel, Tom Cardo-Moreno, Marcus Wood, Liam Griffin, Alex Harding, Toby Aldridge, Mark Stannard.
IA/Usability: Tom Powell (4 Creative), Jason Plews (MPC)
3D Artists: Robin Carlisle, Ashley Bernes, Robert Hesketh, Stephen Perkins, Carsten Keller, Tim Civil, Steven Newbold .

Sound Design: Mark Nicholson
Coders: MPC/We are Rare/Fish in Bottle