Santa Monica-based design and vfx boutique Moving Pixels was brought in early to anchor a collaborative effort between director Nick Piper of Backyard and Draftfcb for this geared up spot from Coors Light, the official sponsor of NASCAR. See the spot at www.trustcollective.com or movingpixels.com.

Credits:

Client: Coors Light
Spot Title: MOUNTAIN RACE
Air Date: April 2008

Agency: Draftfcb
CD(s): Julio Desir, Bill Lindsey
Copywriter: Steve Baker
Art Director: Jeff Huser
Agency Producer: Jim Phox

Prod Company: Backyard
Director: Nick Piper
DP: Chris Kachikas
EP: Eriks Krumins

Post/Effects: Moving Pixels
CD/Supervisor: Tony Smoller
Lead Flame/Supervisor: Andy McKenna
Flame Artists: Rafael Barrios, William Higgens
Lead 3D: Mike Wynd
Senior 3D: Giancarlo Lari
Particles: Kenneth Ibrahim, Ralph Sevazlian
3D Artists: David Lombardi, Steve Browning, Kevin Carr
EP: Sam Swisher
Producer: Claire Cottrell

Editorial: Cutters
Editor: Nadav Kurtz
EP: Betty Jo Moore

Telecine: CO3
Colorist: Dave Hussey

Sound Design: Hum
Sound Designer: Dan Hart

Shoot Location: Rocky Mountains near Leadville, Colorado, USA