A native New Yorker, Riche developed his reputation as a director and executive producer at Broadcast Arts in New York and Washington, DC, in the 1980s. He was a part of the team that produced the Emmy winning television series PEE WEE’S PLAYHOUSE. He also produced a series of Clio-winning network IDs for MTV. Additionally, he directed commercials for such brand names as Crest, Wendy’s, General Mills and Pepsi.

New York-based Nice Shoes (www.niceshoes.com) is a full-service post house specializing in commercial work.

New York visual effects studio Guava (www.guavanyc.com) was established for creative artists and producers to make striking images using the most effective means. The creative environment in New York’s Chelsea District fosters experimental thinking, exploration and open collaboration between artists and clients. And Guava’s involvement at the earliest stages of a project ensures solutions are stunning and practical.