IMAX, Huayi Bros. to Release First Chinese Event Films In IMAX's Format
IMAX Corporation has developed a proprietary process to re-master films into IMAX's format so that audiences can experience the adventure, drama and emotion of their favorite blockbusters with the unparalleled image and sound quality of The IMAX Experience(R). Known as IMAX DMR(R), this proprietary technology digitally enhances the image and sound quality of these films for exhibition in IMAX theatres. The resulting images have a level of clarity and sharpness that consumers expect from The IMAX Experience.
The IMAX theatre network has successfully exhibited dozens of Hollywood's biggest films that have been digitally re-mastered into IMAX's format in 2D and IMAX(R) 3D. The new business relationship with Huyai Bros. is similar to those IMAX has with its studio partners in Hollywood.
Currently, the IMAX theatre network consists of more than 370 IMAX theatres in 43 countries. Close to one billion people have visited an IMAX theatre since the Company's inception. China is IMAX's largest international growth market with 18 theatres currently open and more than 40 scheduled to be open by the end of 2012.