Headlight, the New York-based VFX, design and animation studio, has hired Steve Holiner as its new exec producer. Holiner is an industry veteran with more than 10 years experience working on commercials for top clients, including McCann, BBDO, JWT, Ogilvy, and Saatchi Healthcare. His lengthy resume includes Super Bowl spots for GE, Pepsi, Lay's and FedEx.

"Headlight's work ranges from commercials to broadcast to features, so it was important for us to find someone familiar with all aspects of the industry," said Headlight's owner, Dan Lindau. "Not only has Steve worked for a number of the best studios around, but he's produced some truly memorable work that fits well with the quality we strive for at Headlight."

"Headlight has a reputation for strong creative across the board, and I'm looking forward to the challenge of helping to push that standard even higher," said Holiner. "Headlight's relationship with Crossroads and 89 Edit gives us an environment of great flexibility and packaging opportunities that I'm excited to explore."

Prior to joining Headlight, Holiner held positions at a number of top companies, including the role of executive producer at both Guava and Quiet Man. He also learned the agency side of the business at Bates USA.