Geoffrey Ammer, former Sony and Disney marketing head, will now oversee advertising, publicity and promotional campaigns for Marvel Studio's self-produced flicks.

He'll start with IRON MAN (opening May 2) and THE INCREDIBLE HULK (opening June 13), working with studios issuing those releases; Paramount for IRON MAN and Universal for HULK.

Ammer will handle marketing for the home video releases as well, including direct to DVD titles and will report to David Maisel, chairman of Marvel.

Ammer had been a marketing advisor to Marvel through his G2 Consulting business, but was brought on full time as Marvel plans to increase the number of in-house productions, including Captain America, Thor, Ant-Man and the Avengers.

Marvel's deal with Paramount is for the studio to distribute up to 10 films financed and produced by Marvel.

Marvel is also working with Lionsgate (PUNISHER: WAR ZONE), Fox (X-MEN ORIGINS: WOLVERINE) and Sony (fourth SPIDER-MAN).

Ammer has also consulted for Sony Pictures, Adam Sandler's Happy Madison, Revolution Studios and Level 1 Entertainment and was previously president of worldwide marketing for Columbia TriStar Motion Picture Group.