Alice In Wonderland Makes IMAX $60M Worldwide
Press Release from yesIMAX
LOS ANGELES, May 5, 2010 (GlobeNewswire via COMTEX) --IMAX Corporation (Nasdaq:IMAX) (TSX:IMX) today announced that Alice in Wonderland, directed by Tim Burton and starring Johnny Depp, Anne Hathaway and Mia Wasikowska, has generated more than $60 million globally in box office revenues, including more than $37.6 million domestically and $22.5 million internationally. IMAX(R) theatres posted a domestic per screen average of $200,000 and an international per screen average of approximately $252,500. Alice in Wonderland is in the early part of its run in several international markets, including Japan, where the film grossed nearly $2 million in 17 days in four IMAX theatres.
"Disney's Alice in Wonderland is a terrific film with a powerful story and remarkable film-making that is ideal for consumers to see in IMAX(R) 3D, as indicated by the box office results in a shorter window," said IMAX CEO Richard L. Gelfond. "The strong box office results for this film are further confirmation of the strength of the IMAX brand and its ability to attract audiences who want to experience event titles in a premium way."
"IMAX is very pleased to have been included in Disney and Tim Burton's Alice in Wonderland, which is now one of the top ten grossing titles of all time," added Greg Foster, Chairman and President of IMAX Filmed Entertainment. "Disney is an excellent partner that creates great films, attracts incredible talent and puts marketing genius behind its titles, making them truly resonate with consumers."
Visionary filmmaker Tim Burton has put his distinctive touch on the combination live-action and performance capture version of Lewis Carroll's classic tale "Alice in Wonderland." The all-star cast includes Johnny Depp, Anne Hathaway, Helena Bonham Carter, Crispin Glover, Alan Rickman and Mia Wasikowska as Alice.
About IMAX Corporation
IMAX Corporation is one of the world's leading entertainment technology companies, specializing in immersive motion picture technologies. The worldwide IMAX network is among the most important and successful theatrical distribution platforms for major event Hollywood films around the globe, with IMAX theatres delivering the world's best cinematic presentations using proprietary IMAX, IMAX(R) 3D, and IMAX DMR technology. IMAX DMR is the Company's groundbreaking digital re-mastering technology that allows it to digitally transform virtually any conventional motion picture into the unparalleled image and sound quality of The IMAX Experience. The IMAX brand is recognized throughout the world for extraordinary and immersive entertainment experiences for consumers. As of March 31, 2010, there were 438 IMAX theatres (316 commercial, 122 institutional) operating in 47 countries.