In Absolute’s Hands, Allstate and Soccer Star Score Big
Press Release from Absolute
There's guarding your possessions, and then there's guarding the goal. Allstate insurance has you and your stuff in good hands; as for the goal, leave that to the jaw-dropping speed and reach of Guillermo "Memo" Ochoa, rock star goalkeeper for Mexican soccer team Club America. And leave the VFX and Flame work to post-production house Absolute.
Absolute's two new Spanish-language spots for the insurance company, Gloves and Wall, show the young soccer champ in two high-impact settings. In the :30 Wall, Absolute created more than 85 digital mattes of Ochoa leaping to block an incoming shot against a black background and a stark white net.
The :60 Gloves opens as the goalie unwittingly drops his most precious possessions before boarding the team bus; his fans begin a high-speed handoff over rooftops and through crowded streets to get the gloves to him at the next game. The final scene shows Ochoa on the field before a roaring stadium, hands high - and gloved.
"Each of these spots was such a satisfying creative challenge," said Absolute Executive Producer Sally Heath. "From the athletic feats of the fans who hand off the gloves to each other, to the lighting and animating of the stadium and crowds, to compositing Memo's incredible leaps in Wall, Absolute artists had the project in hand."
Spots Title: Gloves, Wall
Air Date: June 2010
Agency: Lapiz/Leo Burnett
Executive Creative Director: Laurence Klinger
Creative Director: Javier Osorio
Associate Creative Director: Eduardo Cintron
Art Director: Cristian Duran
Copywriter: Juan Camillo Moore
Executive Producer: Ken Gilberg
Producer: Daniel Paul
Senior Account Executive: Ana Barr
Production Company: Believe Media
Director: Gerard de Thame
Editorial: Whitehouse Chicago
Editor: Matthew Wood
Telecine: Company 3
Visual Effects: Absolute NY
Lead Flame Artist: Dirk Greene
Flame Artists: JD Yepes, Mark Epstein, James "Krispy" Cornwell, Josh Laurence, Johnny Starace
Combustion: Krissy Nordella, Warren Paleos
Lead CG: Minh Nguyen- BA
CG: Sheri Wong, Andrew Harper
Massive: Rick Wallia
EP: Sally Heath
Producer: Lisa Greenleaf
Founded in 2004 by David Smith, one of the world's leading Flame artists, Absolute is a high-end VFX studio working within the commercial, emerging media, music video, and film communities. With offices in New York and London, Absolute over the years has collected numerous industry accolades including two BTAA awards, a D&AD pencil, a Cannes Lion, an APA Collection Diamond, three Andy wins and an MTV video statue. The New York office opened in 2007, helmed by CD Dirk Greene, to further facilitate Absolute's international client roster with a growing Flame and CG service.