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Virgin Play Game First for Pocoyo

Spanish animation company Zinkia has inked a deal with videogame publisher and distributor Virgin PLAY to launch HELLO POCOYO!, the first console game based on the award-winning animation series POCOYO.

The deal, signed on the first day of MIPCOM, sees Virgin PLAY's v.2 PLAY label handling worldwide distribution rights for HELLO POCOYO! for Nintendo DS. The console game, which is currently in production at Zinkia's studio in Madrid, is set to debut in Spain in the first quarter of 2008.

POCOYO, co-produced by Zinkia and Granada International in collaboration with Granada International and Cosgrove Hall, has been licensed to more than 100 countries worldwide and is available on mobile, web and console. Recent ventures for POCOYO include its own channel on YouTube and a mobile channel on Vodafone Live in Spain.

POCOYO (104x7) tracks the adventures of a fun-loving little boy with an insatiable curiosity, who, accompanied by his band of friends, sets out on a journey of discovery and fun. Set against a white backdrop, using strong visual images, bright colours and catchy music, the series encourages children and caregivers to interact, dance, sing and laugh.

Madrid-based Zinkia is a creative factory producing audiovisual content, focusing on animation, as well as interactive content for online communities, consoles and multi-player mobile games. Since the company was established in 2001, Zinkia has also produced SHURIKEN SCHOOL (26x30), co-produced with Xilam. For more information, visit .

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Rick DeMott
Animation World Network
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