VIP, the Paris-based international licensing agent, announces the opening of their U.S. office in New York.
"Since we manage U.S. and North American rights of several licenses several licenses and the fact that we have gotten interest in several of our properties for cross territorial deals from U.S.-based licensees we thought it would be best to set up an agency in the U.S.," said Gregoire Parcollet, president.
This move is VIPs first step in the rollout of their international strategy.
