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ViewPoint Livens Up Rivera Live With New ID Package

ViewPoint Studios has completed the re-design of CNBCs RIVERA LIVE with a set of new IDs. The total program package included a new show logo, opening title, bumpers and support graphics for live interviews. "CNBC wanted an energetic open to showcase the best of Geraldo as RIVERA LIVE," said Michael Frederick, ViewPoint Studios design director. "The open portrays his active involvement, covering the days top stories from wherever the action is. It also incorporates the CNBC logo and new color palette." Flame compositing was used to merge live-action footage with typography, textural backgrounds and lighting effects. "The package successfully brands RIVERA LIVE as hard hitting news covering the important issues of today," said creative director Glenn Robbins. ViewPoint Studios' team was made up of creative director Glenn Robbins, design director Mike Frederick, Flame artist Colleen Dolan-Hastings and executive producer Dave Shilale.

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Rick DeMott
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