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Videogame.it Tackles Italian Pirates

Softwrap, a leader in digital rights management (DRM), announced that it has partnered with Italy's largest online games distribution website www.videogame.it to battle against piracy. The site is a subsidiary of Leader SPA group, one of the most important videogames distributors in Italy. Softwrap is licensing its technology to Videogame.it in order to fulfill all its security requirements for titles sold electronically through its website.

Softwrap spokesman Dylan Solomon commented, "We are very excited to be working with Italy's leading online games distributor. Softwrap has worked closely with Videogame.it to provide them with a customized solution that utilises their eCommerce system combined with Softwrap's leading encryption package which has to date successfully been utilized to secure more than 21,000 individual software games, utilities and applications. We look forward to a long and successful relationship."

An added advantage of utilizing Softwrap is that if an end-user passes the purchased software to a friend or family member, they too have the ability to purchase a license. This creates viral sales, prevents casual piracy and allows the adopted end-user the ability to purchase when and how they like.

Marco Carli Ballola of Videogame.it added, "Videogame is the leading company for this market in Italy and, thanks to the agreement with Softwrap, will strengthen its' leadership. Softwrap have provided us with a customized solution that meets all our requirements. They have facilitated the acquisition of titles as their security system has been approved by many top publishers and this allows us get on with the marketing of our website."

Videogame.it is a new form of interactive website, completely devoted to the world of games. Born in 2002, for the Italian community, Videogame.it provides an online shop, where customers can download, try and buy more than 150 games.

Softwrap Limited, a British-based company, is a leading DRM company that specializes in products and services that enable digital distribution and sales in many formats. For further information, visit www.softwrap.com.

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