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VFX Pro Moggach Launches Dashing, A Toronto-Based Creative Collective

Robert Moggach, industry leader and go-to visual effects supervisor and artist for the Rupert Sanders directed Halo ODST video game trailer and other award-winning campaigns, is pleased to announce the launch of Dashing, a Toronto-based creative collective specializing in high-end moving, still and interactive imagery.

Eva Pusnik and Robert Moggach.

Press Release from Dashing

Robert Moggach, industry leader and go-to visual effects supervisor and artist for the Rupert Sanders directed Halo ODST video game trailer and other award-winning campaigns, is pleased to announce the launch of Dashing, a Toronto-based creative collective specializing in high-end moving, still and interactive imagery. The new company's focus is visual effects, but will harbor capabilities for cross-platform creative production.

"There are many post houses and VFX studios out there that do an outstanding job of delivering high-quality VFX at the end of a project. Dashing will offer intuitive creative collaboration from concept to completion," noted Moggach. "Our vision is an efficient and truly agile creative studio that draws on an extensive network of expert talent, assembled to meet the needs of individual projects. Lead by a core team of multidisciplinary creatives, we'll be flexible enough to deliver what we've built a reputation on, while also being able to adapt to projects that need an unconventional approach."

Initially, Moggach will oversee the studio alongside EP Eva Pusnik and a team of top-notch talent drawn from the duo's experience in North America and the UK. Moggach will handle creative direction, VFX supervision and Flame duties. While Dashing will initially focus on his visual effects expertise, Moggach plans to evolve the company's services to allow production of more diverse platform-spanning campaigns that also feature 3D, design and animation.

"This company will be built around two things: the relationship and the creative," noted Pusnik. "Our past success has come from solving tough creative and technical problems with a proactive and forthcoming approach. With Rob's aesthetic and expertise and my experience managing diverse client needs, I'm confident in our ability to handle projects of varying complexity."

Director Rupert Sanders describes his successful collaborations with Moggach, "Rob knows to approach visual effects from a filmmaker's perspective. He has no preference for film or digital, just what looks best. He understands that blending the two can be more difficult yet often delivers a superior result. Add to this Rob's tireless work ethic, his ability to immediately grasp abstract visual concepts, and a real understanding of how to actually create the images and it's clear why I continue to request him."

Robert Moggach is an award-winning talent with more than 12 years of international experience that includes stirring work on high-profile campaigns for Mercedes, Coke, Microsoft XBox, Nike, Sony PlayStation, Pepsi, Verizon, Propel, Heineken, Adidas, Propel and Gatorade. Moggach has worked with an enviable list of top directors that include Rupert Sanders, Tarsem, Gerard De Thame, Dante Ariola, Ridley, Tony, Jake & Jordan Scott, Andrew Douglas, David Slade, David Fincher, Tom Kuntz, Chris Palmer, Chris Cunningham amongst others. Prior to launching Dashing, Moggach worked at Asylum, Method, Digital Domain, Smoke & Mirrors, The Mill, and other industry leading studios.

Eva Pusnik has a reputation for her tenacious approach to a project's every detail from concept to delivery and a keen sense of what great client service really is. Her technical knowledge allows her to confidently appraise complex creative and technical problems and find proactive solutions to schedule, budget and even creative challenges. Pusnik's extensive portfolio of work from the UK, US & Canada includes such memorable spots as Orange Future Thoughts with Director Ridley Scott via WCRS London, Mercedes Modern Ark with Director Gerard de Thame via M+P New York, and Jaguar XKR Launch with Directors Hal Wolverton and Alicia Johnson via Euro RSCG Worldwide NY. Prior to joining Dashing, Pusnik spent time at Nextfilm and Axyz, Toronto; Berwyn Editorial, NY; Sight Effects LA; Ntropic SF; and Smoke & Mirrors and The Mill London.

Moggach and Pusnik met more than 10 years ago at a visual effects & animation studio in Toronto, when the company hired him immediately following a student internship. After a decade of working in different studios around the world, the two have come together again with a special synergy that bodes well for Dashing.

About Dashing:

Dashing is a group of digital craftsmen, creative problem solvers, and technical innovators. The Toronto-based creative collective specializes in format-independent delivery of high-end, commercially motivated, moving, still and interactive imagery. The studio will focus on visual effects and also harbor capabilities that allow for unconventional cross-platform projects. Anchored by Founder and Creative Director Robert Moggach, Executive Producer Eva Pusnik and a select team of top digital artists and technicians, Dashing is tailor made for handling projects with demanding creative or technical challenges and adapting to service emerging complex, cross-platform creative needs.

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Rick DeMott
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