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Verizon Makes V CAST Deals with Turner & AtomFilms

From CTIA Wireless 2006 in Las Vegas, Verizon Wireless has announced content deals for its V CAST service with Cartoon Network, Adult Swim and Turner Classic Movies (TCM) as well as AtomFilms.

For the Turner deal, V CAST customers can view content from Cartoon Network, Adult Swim and Turner Classic Movies (TCM) on their V CAST-enabled phones.

Cartoon Network will provide V CAST customers with video content from the network's original series, including THE GRIM ADVENTURES OF BILLY & MANDY, THE POWERPUFF GIRLS, FOSTER'S HOME FOR IMAGINARY FRIENDS, CODENAME: KIDS NEXT DOOR and DEXTER'S LABORATORY.

Adult Swim will provide content from original productions, including THE VENTURE BROS., AQUA TEEN HUNGER FORCE, SEALAB 2021 and HARVEY BIRDMAN, ATTORNEY AT LAW.

"We are pleased to bring Cartoon Network, Adult Swim, TCM and CNN to Verizon Wireless V CAST customers," said Dennis Quinn, evp, business development, TBS Inc. "This agreement extends our popular brands and enhances the consumers' viewing experience by reaching them on multiple platforms."

"Cartoon Network and Adult Swim programming has translated very well on many levels," said Jim Samples, evp/gm for Cartoon Network Worldwide. "We are thrilled to have our programs distributed on Verizon Wireless' V CAST service, allowing our viewers another opportunity to catch some of their favorite shows."

The Atom Ent. Inc. deal is a multi-year exclusive agreement to bring AtomFilms original short-form entertainment to V CAST customers. An AtomFilms mobile video channel will debut in May as part of V CAST's basic entertainment programming.

This exclusive deal with Verizon Wireless marks the first time AtomFilms' content will be widely available to consumers on mobile phones. AtomFilms also recently launched AtomFilms To Go, a new section of its website that makes content available on portable devices.

"We have had our eye on mobile phones since our inception, and we are happy to be launching our mobile video channel with Verizon Wireless, the industry leader," said Mika Salmi, ceo of Atom Ent. Inc. "The AtomFilms channel on V CAST will be a hugely entertaining service for consumers and a major distribution opportunity for our talented independent filmmakers and animators."

John Harrobin, vp of marketing for Verizon Wireless, said, "AtomFilms has unique experience at finding the type of digital content that consumers want - quick, instantly gratifying entertainment experiences. We're excited to bring the AtomFilms 'entertainment snacking' experience exclusively to our V CAST customers."

To get V CAST from Verizon Wireless, customers simply equip their V CAST-enabled phones with a V CAST VPak subscription for $15.00 monthly access added to their Verizon Wireless calling plan. Unlimited basic video clips are included, but application download fees apply for 3D games and premium video. V CAST is available in the V CAST coverage area.

For more information about Verizon Wireless products and services, visit a Verizon Wireless Communications Store, call 1-800-2 JOIN IN or go to www.verizonwireless.com.

Turner Broadcasting System Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.

AtomFilms is the world's leading channel for original short-form entertainment. This award-winning website (www.atomfilms.com) offers on-demand viewing of its catalog of more than 1,000 shorts in every genre. AtomFilms is a service of broadband entertainment leader Atom Ent. Inc. (formerly AtomShockwave Corp.) based in San Francisco. For more information, visit www.atomfilms.com and www.atomentertainment.com.

Verizon Wireless owns and operates the U.S.s most reliable wireless network, serving 51.3 million voice and data customers. Headquartered in Bedminster, New Jersey, Verizon Wireless is a joint venture of Verizon Communications and Vodafone.

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Rick DeMott
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