V FOR VENDETTA: THE IMAX EXPERIENCE debuted with impressive box office results this past weekend. The digitally re-mastered IMAX DMR release of V FOR VENDETTA from Warner Bros. Pictures opened in 56 North American IMAX theatres, grossing an estimated $1.36 million during the three-day period between March 17 and March 19 for a per-screen average of $24,341.
As V FOR VENDETTA opened, DEEP SEA 3-D: THE IMAX EXPERIENCE continued its strong box office performance, grossing $594,711 for the weekend domestically. In its first 17 days in IMAX theaters, the film has now grossed approximately $2.67 million on 44 screens. The two films earned a combined box office total of $1.96 million during the three-day weekend.
"We are very pleased with the results from the opening weekend," said Dan Fellman, president of Domestic Distribution at Warner Bros. Pictures. "Given the overwhelmingly positive audience response to The IMAX Experience, we look forward to strong results for weeks to come. V FOR VENDETTA and DEEP SEA 3-D are a great one-two IMAX punch for moviegoers this spring."
"The strong opening weekend performance of V FOR VENDETTA: THE IMAX EXPERIENCE is a testament to a fantastic film ideally suited to IMAX's format, and the outstanding job Warner Bros. Pictures has done marketing and distributing it," added IMAX co-chairmen and co-ceos Richard L. Gelfond and Bradley J. Wechsler. "We are encouraged by the strong word of mouth coming out of the first weekend, leading us to believe this film will continue to be a significant draw for the IMAX theater network during the weeks ahead."
" The tremendous audience response especially among 15-24-year-old males is further proof of the growing consumer demand to experience event motion pictures in a unique and premium way that cannot be replicated at home, said Greg Foster, chairman and president of IMAX Filmed Ent.
Founded in 1967, IMAX Corp. (www.imax.com) is one of the world's leading entertainment technology companies and the newest distribution window for Hollywood films. IMAX delivers some of the best cinematic presentations using proprietary IMAX, IMAX 3-D and IMAX DMR technology. As of Dec. 31, 2005, there were 266 IMAX theaters operating in 38 countries.
Bill Desowitz, former editor of VFXWorld, is currently the Crafts Editor of IndieWire.
