USA Network will air a series of customized vignettes from Universal Pictures' upcoming LAND OF THE LOST, per COMINGSOON.net.
The spots will use footage from the film, and debut as part of the network's "Character Uncovered" branding initiative.
The series of 30 to 40 second vignettes will show star Will Ferrell as he takes viewers through Q&As and anecdotes about his LAND OF THE LOST character, discredited scientist Rick Marshall. The spots will show three of the film's themes: dinosaurs, the slow-moving reptiles known as Sleestak and paleontology.
A total of 40 vignettes will be shown over a period of 10 days leading up to the June 5 release of the film.
-- By News Editor Annemarie Moody