The Honig Co. Inc., a leading boutique public relations agency, announced it is representing USA Index Corp., the U.S. subsidiary of Index Corp., a $20 billion diversified technology and media company based in Japan.
The Honig Co. will initially be undertaking a campaign aimed at raising awareness of Sega Animanium, a software product for the animation industry, and working to increase sales within North America.
Sega Animanium, which was developed by game developer Sega, enables animation professionals to easily create life-like animation without the use of costly motion capture technology or time-consuming programming and calculations.
"Animanium will save animation houses and studios time and money, while still delivering a high-quality end product," said Sumito Okamoto, president of USA Index Corp. "The Honig Co. is using their extensive knowledge of the animation industry to help us introduce this innovative technology to the top animation houses throughout North America."
USA Index Corp. is a wholly-owned subsidiary of Index Corp.. Based in Japan, Index Corp. is a diversified company with products and services that reach into areas including mobile technology and content, broadband, fashion and lifestyle magazines, communication and entertainment technologies.
The Honig Co. Inc. is a full-service public relations agency that represents clients in a wide variety of industries. The company helps clients market their products and services, build their businesses and handle communication-related issues. Founded in 2004, the company has a staff of ten seasoned professionals based in Los Angeles, New York and Atlanta. More information can be found at www.honigcompany.com.