Uli Meyer Studios in the U.K. recently completed FRANKENRED, its eighth promo for the BSkyB Sky Active campaign featuring Lil Red. This latest spot features a new CGI character Uli who is Frankenreds little helper.
Set in the laboratory of Frankenreds castle, his mobile phone suddenly comes alive as Uli helps download polyphonic ring tones, top-ups and games. Uli receives some electric shocks during the downloads while Frankenred cackles, "My mobile, its alive!"
Uli Meyer storyboarded and directed the piece. Daniel Martin Peixe and Andres Puente animated it using Maya 4.5, which Puente and Leo Sanchez also used to model the CGI characters. Backgrounds/texturing were created and lit using Mental Ray by Davide Tromba, Charlie Barrault-Lovett and Mark Bailey. David Griffiths and Tristan Myles composited the promo using Combustion. Matt Saxton produced and editedFRANKENRED for Uli Meyer Studios.
FRANKENRED was created by BSkyBs Dan Morgan and Craig Marsh, and produced by Cleo Hodgkinson. The original creators of the Lil Red character and campaign were Martin Delamere, network creative head and Rafaela Perera, creative director. A selection of the promos, including FRANKENRED, can be seen in the CGI section of the studios Website www.ulimeyer.com.