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U.K. iTunes Animation Lineup Boosted

HIT Entertainment programming will now be available for purchase and download from the iTunes store in the U.K. (, the company announced Tuesday.

Set to launch in April 2008, the HIT content on iTunes in the U.K. will feature more than 20 hours of episodic downloads from HIT's popular children's shows including BARNEY, BOB THE BUILDER, THOMAS & FRIENDS and CAPTAIN PUGWASH.

The HIT channel will offer half-hour episodes to download at 1.89 pounds each and will allow users to watch the shows on a PC or Mac, video-enabled iPod, iPhone or Apple TV.

HIT plans to further expand its offering on digital channels to include other properties in its portfolio throughout the year.