Ubisoft announced at the Electronic Entertainment Expo its all-new IMAGINE series of videogames targeted at girls 6-14, allowing them to explore their favorite interests and hobbies in an interactive and entertaining way. The IMAGINE series is part of Ubisoft's strategic expansion into the casual videogame market.
The first games in the Imagine line will launch in October 2007 for Nintendo DS: IMAGINE FASHION DESIGNER, IMAGINE ANIMAL DOCTOR, IMAGINE BABYZ and IMAGINE MASTER CHEF. IMAGINE FIGURE SKATER will follow in early 2008.
Helene Juguet, senior director of marketing at Ubisoft, said, "Our consumer research revealed that the young girls' market has been relatively overlooked. We are happy to introduce a variety of titles relevant to what girls in this age group have indicated they are most interested in."
IMAGINE FASHION DESIGNER invites players to become hip Manhattan designers handling all aspects of the fashion business, from creating their own line of clothing to directing photo shoots. Online gameplay allows players to share their designs and ideas with friends and fellow aspiring young fashionistas.
IMAGINE ANIMAL DOCTOR puts young players in the role of a veterinarian, not only by treating and curing all types of animals, but also by creating new facilities to expand the veterinary hospital.
IMAGINE BABYZ is the first simulation game focused on caring for babies. Players take on the challenges of raising a baby throughout all stages of development and will also be able to take photos and exchange tips and clothing through a unique online component.
IMAGINE MASTER CHEF allows players to create recipes from all over the world using the stylus to prepare, stir and cook ingredients. Players can customize their kitchens with utensils and appliances. Fun mini-games include cooking quizzes and kitchen challenges.
In IMAGINE FIGURE SKATER, players live the life of a champion who needs to balance her life between training, school and friends. Girls take on the role of a professional figure skater and use the stylus to perform jumps, spins and a variety of skating combinations.
Headquartered in Paris, Ubisoft (www.ubisoftgroup.com) is a leading producer, publisher and distributor of interactive entertainment products worldwide with offices in 21 countries and sales in more than 50 countries around the globe. Ubisoft generated revenue of 680 million euros for the 2006/2007 fiscal year.
